The Experts


Laurie Girardi

Founder of eSuite

Laurie eats, sleeps and dreams about providing smart solutions and cutting-edge resources for direct sellers across the globe. The key, in Laurie’s opinion, is the melding of classic core business principles and consumer-focused strategies with modern methods, tools and technology.

More than a decade ago, Laurie built a successful direct selling business and was the top ranking, earning and achieving leader in her company. After navigating the company’s closure, at the height of her success, she partnered with Sue Rusch and served as an embedded sales leader, strategic advisor and business consultant through Sue Rusch & Associates, LLC. Today, Laurie is a highly regarded international speaker and direct selling industry expert. She owns The Girardi Group, Inc., a consulting firm serving direct selling companies and, a family of entities created to provide direct sellers with the tools and learning opportunities necessary in today’s marketplace. Laurie’s background also includes a Masters Degree in Economics & Entrepreneurship for Educators from the University of Delaware.

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Sue Rusch

Executive Partner

Sue Rusch is known for building a nationally-recognized $19 million field direct sales organization, and for inspiring thousands to think differently about themselves and their businesses.

Her sharp insights are drawn from a depth of experience on both the field and corporate sides of the direct selling industry. From an award-winning field leader with The Pampered Chef to Vice President and General Manager of Big Yellow Box by Crayola (a Hallmark Company), Sue developed a passion for entrepreneurial success. Today, she serves as a speaker, consultant, and strategic advisor to top sales executives and sales leaders.

Sue and Laurie partner together on a variety of topics blending their styles in what they like to call, “classic yet contemporary.” Sue makes her home in Dallas, TX with her husband, and they have three grown children.

Connect with Sue

Are you a direct selling expert? Would you like to connect to learn more about offering your online training and courses through eSuite? Contact Us to learn more about our plans to partner with industry training experts in the near future.